510,000 fans from all over the world participated in the LINE chat with Jaejoong on March 11 (KST). LINE is a Naver app (for Smartphones, PC and Mac) which lets people communicate with each other.
There were 50,000 comments in real time and 20,000 applicants to be chosen to meet Jaejoong in real life. Fans from 32 countries participated in the event.
500,000 fans participated in the event of drawing a picture with the characteristics of their specific countries onto Jaejoong’s photo.
Using LINE is a way for the artists to get directly to the fans via a familiar platform.